For The Naked Chemist's brand identity project, I developed a holistic design strategy that seamlessly blends New Zealand's pristine natural beauty with clinical skincare innovation. My comprehensive approach encompassed visual identity, brand storytelling, and design language—creating a cohesive narrative that positions the brand at the intersection of wildcrafted botanicals and scientific precision. I crafted a distinctive visual identity featuring botanical-infused portraiture that metaphorically illustrates the brand's core philosophy of nature and science in harmony. The design system includes a carefully curated colour palette inspired by New Zealand's landscapes, typography that balances clinical clarity with approachability, and custom iconography that communicates the brand's unique active ingredients. My work extended across multiple touchpoints—from packaging and web design to photography art direction and tone of voice guidelines—ensuring a consistent, authentic brand experience that communicates The Naked Chemist's commitment to transparent, results-driven skincare.